Does deleting the app cancel Amazon Prime, or do I have to cancel where I signed up?

The flow hides the real 'Continue to Cancel' link and makes 'Keep My Benefits' the big button (the dark-pattern 'Iliad flow'). Where to cancel: Account & Lists > Prime Membership > Manage > End Membership > Continue to Cancel > Cancel My Benefits.

What retention trick should I expect when cancelling Amazon Prime?

The flow hides the real 'Continue to Cancel' link and makes 'Keep My Benefits' the big button (the dark-pattern 'Iliad flow'). Decline retention offers and keep clicking through to the final confirmation, then save written proof.

How to Cancel Amazon Prime (2026) — Steps, Refund & Cancel-by Tips

Verified steps for web and app, the refund policy, the trap to avoid, and a free script that gets you through.

Where to cancel (website)

Go to Account & Lists > Prime Membership > Manage Membership > End Membership and Benefits > Continue to Cancel > Cancel My Benefits.

If you subscribed in an app

If billed through Apple or Google, cancel in the App Store (Settings > Subscriptions) or Google Play (profile > Payments & subscriptions). Otherwise cancel directly on Amazon.

Refund policy

Full refund if no benefits used (or cancelled within 3 business days of signup/trial conversion). Annual members get a prorated refund minus the value of benefits used; monthly members keep access to the billing date but get no refund.

Watch out

The #1 trap: The flow buries the real exit: the 'Continue to Cancel' link is small while 'Keep My Benefits' is the big button, and you must click through several confirmation screens.

Their retention trick

No cash discount — Amazon uses a multi-step interstitial emphasizing the benefits you'll lose, plus a prominent 'Keep My Benefits' button, to stall you.

Your rights (US)

Federal ROSCA and most state automatic-renewal laws require a simple way to cancel and clear billing terms. If a company blocks every path, dispute the charge with your card issuer under the Fair Credit Billing Act and file a free complaint at reportfraud.ftc.gov. (The FTC’s broader “Click to Cancel” rule was vacated in July 2025 and is being revisited — but ROSCA and state laws still apply now.)

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More free tools: TrialGuard (free-trial cancel-by date) · Overlap Checker (duplicate subscriptions) · SubScan (audit your total)

Steps reflect publicly documented Amazon Prime cancellation policy as of June 2026 and can change; always confirm in Amazon Prime’s own account settings and terms. This page is an independent guide and is not affiliated with Amazon Prime.

How to cancel Amazon Prime (2026)